Maserati has been based in the same facility on the same road, Viale Ciro Menotti, in Modena, Italy, since it moved from Bologna after the Orsi family took control in 1937. The original red brick factory, built in line with the industrial style of the day, is still the nucleus around which the new, modern plant has grown.

The factory facility covers more than 40,000 m² (43,349 m² to be precise). The entire factory was renovated from top to bottom in the late 1990’s, and has become one of the most advanced low-volume assembly facilities in the world.  However as part of that renovation the exterior facades of the original factory remained untouched, as they have been designated a historic landmark by the city of Modena.

Set opposite the original red brick hanger-style buildings is a soaring tower that is among the tallest in Modena which houses the company offices and a showroom. On the north side of the Headquarters is a large staff car park that has been artfully decorated with celebrated symbols from Maserati’s past.

The production lines are entirely modernised to raise quality and production standards as well as to create more ergonomic assembly processes for the factory workers – visitors to the factory are amazed at how the bodyshells are raised or lowered and rotated and turned to provide the best access to the workers to the area of the car being assembled. There are now 26 workstations on the line on which the Quattroporte and GranTurismo are built.

This modern theme extends to the cells that house the test benches used for running in and testing the engines and cars. Every single car undergoes a thorough workout here before being released to the worldwide dealer network.

Clients taking delivery of their new Maserati at the factory have their car presented in the fabulous showroom designed by famed architect Ron Arad.  With a soaring sculpture that evokes the oval of the Indianapolis racetrack, where Maserati took two wins, the showroom embodies the craftsmanship, artistic quality and technology that goes into each Maserati.

Open to the public, the showroom features the latest lineup of Maserati cars and also has a gift boutique stocked with the full line of exquisite Maserati merchandise.

Maserati Reparto Corse is based in Viale delle Nazioni. This is where the department that develops road cars, reparto esperienze, is found.

> Visit the factory! Book a tour through your Maserati dealer