Each bag was unique, handmade and clearly had the effortless style of Maserati which, along with a total production run of just a hundred, had the world’s fashionistas rushing to bag their own Momaboma for Maserati bag.

For 2010 there are two new designs of the bag, one for the office and another for shopping, along with a note book/diary holder. Once again they use brochures and leather to produce designs that are unique to each bag and note book holder. And each follows the Momaboma philosophy to "Invert the world", to use skill and intelligence to cut waste while producing possessions that are beautiful and clever.

"Last year we simply could not get enough of the first Momaboma for Maserati bags to meet demand in Australia and New Zealand," explains Edward Butler, General Manager of Maserati Australia and New Zealand. "Clearly these unique bags struck a chord with Australians and New Zealanders looking for the ultimate in recycled style. So this year we are already carrying stock of the Momaboma for Maserati Office Ecobag and we are ready to take orders for the Shopping bag and the note book, but with just 100 of available worldwide, if you want one, you will need to visit your Maserati dealer very quickly!"

The Momaboma for Maserati Office Eco Bag has a recommended retail price of $595, while shopping bag and the notebook holder are available to order.