With Maserati outlets in Shanghai, Beijing, Huangzhou, the Italian car maker is now spreading into second and third tier cities in China, a clear indication that its sales growth will continue as it expands into new market areas.
While the markets may be new, the reasons that Chinese clients are choosing Maserati are the same as in the rest of the world, with new owners citing exclusivity, the ability to tailor the entire car to an individual’s specific taste, classic Italian style and performance, along with a marque with real heritage as the motivating choices behind choosing a Maserati.